Wait, Wtf Is a Texturizer and Do I Want One? (2024)

To be completely honest, when I first head the words “hair texturizer,” I had a brief WTF moment. Like, I'm super familiar with relaxers, but...texturizers? Are they the exact opposite type of treatment? Apparently, nope. According to the pros, texturizers are quick chemical treatments that loosen your curl pattern (read: not a treatment that will add even more texture to your curls). But the key word here is "loosen," meaning texturizers won’t leave you with stick-straight hair, but instead create a softer curl that’s generally easier to style.

That said, there’s a lot to keep in mind when it comes to deciding if texturizers are right for your hair, which is why I called up a few hairstylists for their expert opinions (namely, how texturizers work, how long they last, and whether or not they’re damaging). Keep scrolling for everything you’ve ever wanted to know about texturizers, plus all the hair products you’ll want to have on hand for the best experience possible (spoiler: Deep-conditioning treatments are nonnegotiable).

Wait, Wtf Is a Texturizer and Do I Want One? (1)

What is a texturizer?

Unlike a relaxer, which straightens your hair, a texturizer is a chemical process that smooths and de-frizzes your hair while maintaining some of your natural curls. “A texturizer is like a flash relaxer,” says Courtney Foster, hairstylist and founder of Courtney Foster Beauty. Basically, while relaxing solutions are usually left on your hair for 15 to 25 minutes, texturizers are left on for as little as five minutes. “The purpose of a texturizer is to slightly loosen your curl pattern instead of making it completely straight," she says. And because it’s not left on your hair as long as a relaxer is, it's not quite as damaging (at least, when they're used correctly, that is).

BTW: Texturizers aren't perms, so they aren't necessarily going to create texture (especially if you're working with, say, straight hair). According to Stacey Ciceron, natural hair expert and Oribe brand ambassador, “the biggest misconception with texturizers is that they'll give you loose curls, but they actually just loosen the natural pattern you already have," she says. "Some people apply texturizers to loosen their curls, and some people texturize to make their curls or coils easier to work with.”

Just don't expect your coils to be transformed in one appointment, since the results can vary from person to person. “You can’t predict the perfect outcome of a texturizer, so there’s a chance you'll be left with a variety of different textures on your head at once,” says Foster. The general rule of thumb? Make sure you're (A) going to a professional hairstylist who knows what they're doing, and (B) starting with a consultation before you get your treatment so you have a better idea of what to expect.

Can you texturize your hair at home?

Okay, here's the thing: Even though you can technically use a texturizer at home, it's way safer to book an appointment with a professional hairstylist—especially if it's your first time. Just like relaxers, texturizers use chemicals to restructure your hair (more on that in a bit), so it's best to see a pro if you want to avoid scalp and/or hair damage in the long run.

If you do decide to DIY your texturizer, you'll want to read the instructions to a T and—this one's extra important!—make sure you leave your texturizer on only for the suggested amount of time (anything longer and you definitely run the risk of irritation or damage, so be careful). Need a visual? The tutorial above is a great place to get started.

Are texturizers better than relaxers?

Despite the fact that some people look at texturizers as a more “natural” alternative to relaxers, there are actually no chemical differences between the two treatments. “They are both processing creams made with either sodium hydroxide—aka lye—or calcium—aka no-lye—that restructure the bonds in your hair,” says Foster.

That means if you’re like me and hoping that you’d still be considered a naturalista post-texturizer, you’ll be v disappointed (and, well, wrong). As soon as a texturizer sits on your hair, it restructures the amino bonds within each strand, meaning it’s no longer considered natural. “The makeup for a texturizer is a relaxer,” says Foster, so it will change your hair’s natural texture.

One more thing to keep in mind: Even though a relaxer will straighten your hair and a texturizer will loosen your curl pattern, both treatments are permanent. "The only way to get rid of it is to grow the hair out or cut the treated strands," says Ciceron.

Do texturizers damage your hair?

Even if your hair is healthy and strong AF, there's always a risk that your strands will get damaged when a stylist applies chemicals. That said, "texturizers generally aren't left on the hair long enough to create significant damage unless the hair is also color-treated," says Ciceron. And, according to Amoy Pitters, celebrity hairstylist and founder of Amoy Couture Salon in New York, if your texturizer is "done the right way," meaning you get a deep-conditioning treatment, your stylist uses the right mix of products for your hair, and your ends are trimmed, "you'll probably be fine."

As with any chemical treatment though, you can expect your hair to feel dry and thirsty as hell after your texturizer appointment, so you’ll need to give your curls plenty of TLC in-between salon appointments with hydrating conditioners and leave-ins (I'm a fan of the TGIN Miracle RepaiRx Protective Leave In Conditioner or the Pattern Leave In Conditioner). P.S., These are some of my personal fave conditioners you should have on deck:

Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask

Wait, Wtf Is a Texturizer and Do I Want One? (6)

Mixed Chicks Detangling Deep Conditioner
Curlsmith Double Cream Deep Quencher

Do natural texturizers work?

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Even though you can probably find a texturizer at your local drugstore that says its natural, you’re likely still getting a chemical-based formula. That’s because any treatment that permanently straightens or relaxes your hair requires chemicals—no exceptions. Still, if you’re looking for sleeker hair with minimal damage, texturizers aren't your only option.

"If a client comes in and wants their hair smoother without totally losing their curl pattern, I recommend a Brazilian blowout rather than a texturizer, which doesn't break down the hair bonds,” says Pitters. At the end of the day though, only you—and ideally a trusted stylist—can decide which treatment and formula is best for your hair. So when in doubt, do your research and ask tons of Qs before you commit to anything, k?

How long do texturizers last?

One more time for the folks in the back: Texturizers are permanent. If you no longer want to commit to a texturizer, you'll have to cut off the treated hair or wait for new hair to grow in. BTW: If you like the results, you'll need to touch up your texturizer every eight to ten weeks at the hair salon. In those two-plus months, you should have some new growth that will need to be treated for your hair textures to match up. "Some people want to do it every three months, but it depends on their texture of hair," says Pitters. "You don't want to have two different curl patterns."

What's the bottom line?

A texturizer is a relatively quick way to achieve frizz-free curls, with a pretty chill upkeep since touchups are only needed every two to three months. The only issue: Texturizers are still chemical treatments that can cause breakage if they aren't applied correctly or cared for after. Since it's a permanent process, the only way to get rid of texturized hair is to start fresh and chop it all off. Personally, I'm not ready to relive the big chop again, so I'll continue to wear my natural hair in protective styles until further notice.

Wait, Wtf Is a Texturizer and Do I Want One? (9)

Nicole Saunders

Beauty Editor

Nicole Saunders is the beauty editor at Best Products with eight years of experience researching, writing, and editing lifestyle content. She specializes in breaking down complicated topics, like high-frequency wands and microcurrent devices, into easy-to-understand guides. She takes great pride in heavily researching and testing featured beauty products, — such as hairdryers and foundations — on our site, and spotlights her all-time seasonal favorites in her quarterly column Best New Beauty. And she tests quite literally thousands of launches for our Best New Beauty Awards package.


Before this, she was the first-ever Associate Commerce Editor at NBC News, where she helmed the skincare and wellness coverage. In this role, I regularly interviewed high-profile experts to help readers make savvy shopping decisions on everything from hairdryers and vitamin C serums to fitness equipment and air quality monitors. Outside of her wellness beat, she regularly wrote gift guides and sales articles pegged to major shopping events like Black Friday, Cyber Monday, and Amazon Prime Day.


You can follow Nicole on Instagram and TikTok, add her on LinkedIn, or explore her portfolio.

Wait, Wtf Is a Texturizer and Do I Want One? (2024)
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